[Dudebro]

Well the game is pushing like 6-7 years old now, that's a big part of it's problem. At this point the dedicated community is very heavily in the end game and new players are treated to empty lower zones and nearly dead towns. The game is supposedly very easy to level and catch up but I think that works against them. Why would you care about your character if you can max it out in a week or so? Plus once you catch up in level you still have to catch up in gear, which means grinding out instances with people who probably wanna be doing stronger instances that drop better gear. It's not a very welcoming environment to newbs. I never played the game but that's exactly what happened with FFXI. The first couple years were awesome and full of life but after that everyone and their mother stay in the end game zones and newbs were left to fend for themselves and lots never bothered to get to the end.

On top of that MMOs are having trouble in general. All the ones I hear about having a subscription end up going free to play with a cash shop because they can't get enough people to sign up. WoW, EVE, FFXI and a few others are exceptions because their community is old and dedicated.
Star trek online is doing pretty poorly I hear. I wonder if the new Star Wars one will end up with the same fate. It's iffy because it has a built in rabid fanbase and it's milking the KOTOR sequel thing.